“Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers.”

Bryan Weiner, CEO, Comscore

In over a decade, the online platform has changed the face of business drastically. Social media platforms have proven themselves useful and valuable for marketers to reach their customers in a broader aspect. Social media platforms are an asset to brands to reach and impress their audience and convert them into loyal customers.

We have seen how customers’ purchasing behavior has changed over the years. It is no surprise that this year when the world is facing a pandemic outbreak and half of the people spend time on social media, social media marketing services prove to be beneficial for brands.

The trend is here to stay, and social media marketing will help both businesses and customers reach their ultimate goals. To start with your online marketing journey, here are top social media platforms to trust for your business in 2021.

1. Facebook

Facebook is one of the oldest social media platforms with the largest users. Facebook today might not consider the coolest, but everyone has their account on this social media platform. Many people, especially younger adults, prefer other platforms over Facebook, but no one can deny that there is no place better than to find and engage with customers.

You find B2B companies, local vendors and stores, promote your brand through event registrations, and more. With over 2 billion active users, imagine the number of customers you can reach.

2. Instagram

One of the coolest social media platforms with the second largest users after Facebook, Instagram is trending and will be great for your brand. We have seen many businesses who are solely marketing themselves on Instagram. It is a brand-building platform that needs high-quality content to support. Instagram is best for engagement, foot traffic, and word-of-mouth awareness.

3. Twitter

Twitter is a real-time, news-driven social media platform that is strong and has a powerful customer service element. Twitter is like sending a text message to the whole world and then being ready to engage with the audience. You don’t necessarily need videos or photos; just a tweet can do wonders. The tweet offers 280 character limits, which forces you to be more creative.

4. YouTube

Without any doubt, YouTube is one of the best Social Media Marketing platforms that exist with over 1.9 billion regular users. YouTube is one of the oldest platforms and the second-largest search engine after Google. With a broad audience, YouTube is a fantastic way to reach out to your customers. You need to offer quality video content to stand out and for a significant result.

5. Pinterest

Pinterest is a niche platform, regardless of extensive usage. It is best for link clicks and a wonderful medium for businesses that include planning, designing, creating, and targeting a female audience. The platform is majorly helpful for those who are here to find useful content or inspiration. If you’re into a wedding, fashion, travel, home dcor, or beauty related business, this platform is for you.

6. LinkedIn

LinkedIn is a professional-driven and employment-based social media platform, full of professionals from a broad industry spectrum. It is comparatively less competitive than other top social media platforms. The feature helps your business to reach and engage with more connections.

Choose one or more Social Media Marketing Servicesplatforms and upscale your business reach. These trends contribute a lot to your business growth and sustainability.